GPRS Authorised Representative

Authorised representative- What is it ?

An “authorized representative” (AR) is a person or company appointed by a manufacturer to act on their behalf, particularly when dealing with regulatory authorities or fulfilling specific obligations within a particular market, like the EU or UK. 

‘Established’ means having a presence in NI or the EU. This can be a registered office, headquarters or any permanent place of business (e.g., retail outlet, distribution centre, or other function) in that country. For an individual, this can be the place where you are resident.

The REO’s contact and other details must be indicated on the product or on its packaging, the parcel, or an accompanying document.

Accompanying documentation may include, though is not limited to, a store receipt or other despatch or shipping documentation that is provided alongside a product and does not need to be within the same packaging as the product itself as long as it accompanies the product.